The Belgian Hockey Federation is making an impression with its joint action with one of its sponsors to draw attention to the overconsumption of alcohol during the third halves.
When the Belgian players had just returned to the field to start the 3rd quarter of their Pro League match against Spain, the 2,000 spectators present in the stands in Antwerp wondered what could be going on when they discovered, with a smirk, the names of the players written on their shirts: Bono, Dehmon, Vnasach or De Krelpe. In fact, a major awareness campaign was orchestrated, in the greatest secrecy, by the Belgian Hockey Federation (ARBH) and its sponsor, Carlsberg (Belgium), intended to encourage the responsible consumption of alcoholic beverages. As if the person in charge of printing the jerseys was in a state of inebriation at the time of the flocking.
“The third half has always been an important practice in hockey,” explains Vincent Goffin, head of sponsorship at the ARBH. “We are proud of it because it contributes to strong social cohesion in our community. On the other hand, we absolutely want to combat the increasingly marked excesses of excessive alcohol consumption. The goal is in no way to ban the third half and the party, nor to prohibit the consumption of alcohol! This collaboration allows us to encourage our community to consume more responsibly and moderately. »
And to support the launch of this campaign, the jerseys worn by the Red Lions during this second half against Spain will be auctioned via the MatchWornShirts platform for the benefit of “SAVE: Parents of Road Victims”. A non-profit organization whose mission is to accompany, support and help families who have lost a child following a road accident.